Coca-Cola Foundation, AREAi’s Recycle And Win Promo Promises To Reward Sustainability Effort
Coca-Cola Foundation, in partnership with Aid for Rural Education Access Initiative (AREAi) recently announced the launch of its Recycle and Win Promo, a three-month campaign with a goal to increase the overall recycling awareness, collection rate of PET bottles, cans, and other plastics across six states in Nigeria. This campaign will reward consumers and households who bring in their PET bottles for recycling with exciting gifts and vouchers.
To participate in the Recycle and Win campaign, residents of Kwara, Abuja, Kano, Kaduna, Oyo and Ondo states who are subscribers under the Recycle and Win Promo will be expected to exchange their recyclable items which are counted at the point of collection/drop-off, for redeemable points which can then be used to buy valuable goods, such as airtime, basic food items and other household needs.
The Recycle and Win campaign is aimed at reducing the amount of recyclable waste that ends up in landfills and neighborhood drainage systems, while also reducing the increasing risks of infectious diseases, flood, and psychological stress that results from mismanaged waste heaps. This is in line with AREAi’s Mission Zero Plastic objective, a program funded by the Coca-Cola Foundation which aims to recover, recycle and repurpose 600 tons of plastic over the next 12 months across six states.
Speaking on the campaign, Nwamaka Onyemelukwe, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, stated that, “The recent flood situation globally is an indication of how much attention we all should be paying to recyclable waste. It’s why the Recycle and Win campaign presents a chance to reinforce a more environmentally conscious world, and an improved attitude towards waste management. This is in line with Coca-Cola Foundation’s vision for enhancing communities, protecting the environment, and driving behavioural-change initiatives.”
Founder, AREAi, Gideon Olanrewaju added that, “The Recycle and Win promo comes at a time when Nigerians are experiencing very high levels of inflation. Rewarding individuals who have made environmentally responsible decisions during this time with valuable household needs will go a long way to reinforce a sustainability mindset and develop a better environment for us all to live in.”