MTN Nigeria named ‘Brand of the Year’
MTN Nigeria has been announced as Brand of the Year by two of the most prestigious Marketing and Communications award ceremonies in Nigeria. The ICT and Telecommunications company received these awards based on its outstanding marketing and CSR activities within the past year.At the second edition the prestigious Brandcom Awards, held in Lagos on Friday, November 27, 2020, the organisers named MTN Nigeria the Telecom Brand of the Year.
In the same fashion, MTN Nigeria also received the Brand of the Year award at the 2020 Marketing Edge Awards for Marketing and Advertising Excellence which was held in Lagos on October 12, 2020. The annual awards ceremony was established to reward outstanding brands and marketing professionals in the Nigerian integrated marketing communications industry.
Regardless of the challenges posed on businesses as a result of the COVID-19 pandemic, MTN Nigeria was able to clinch both awards as a result of the company’s dedication to making meaningful impact through its various innovations and CSR initiatives.
According to Joshua Ajayi, the convener of Brandcom Awards, awardees were selected after careful consideration by a panel of assessors on their activities within the past year. He said, “Despite the lockdown occasioned by COVID-19 this year which affected economic activities and businesses, some brands, agencies and individuals were outstanding within their space with their innovative solutions, campaigns, consumer engagements and others.”
Also, the convener of Marketing Edge Awards, Mr. John Ajayi commended MTN Nigeria, and the other winners of the awards on their resilience over the years. He said, “We have watched and monitored these individuals and agencies very closely in the last few years and can confidently attest to their market leadership, resilience, excellence and above all landmark achievements in their various sectors.’’
The commendable awards won by MTN Nigeria at the Brandcom and Marketing Edge Awards goes to show the strength of the ICT company, as well as the impact its campaigns have on its subscribers and marketing community as a whole.