Video: How To Select An Ideal Social Media Influencer For Your Campaign

Social media users are increasingly picking up the social media influencer tag based on their number of followers.

However, we know that a person’s follower score is not the only thing to take into consideration when gauging social media influence. There are other vital elements like engagement rate, impressions, sentimentality score and others. These are the factors that determine whether a person is a learner, big shot, a-lister, socialite or even globetrotter on social media.

How can you figure out a person’s level of influence on social media?

Visual storyteller and technology video producer, Fisayo Fosudo shows us in the video below: